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Pompadour and Rockabilly are more than a style. It is a way of life. In an industry cluttered with high prices, Suavecito felt it was necessary to provide quality yet affordable products to live the lifestyle. Suavecito was therefore originally created to provide the highest quality men's hair care products without breaking the bank. With the continued support of musicians, artists, local car shows, music festivals and most importantly its customer base, Suavecito has been able to make a name for itself and expand beyond this initial market. The brand has been able to connect with its target audience on a more personal level and this is what sets it apart from all its competitors.