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L'Oréal Professionel Paris is the leading brand developed, used and loved by hairdressers around the world. The creation of L'Oréal Professionnel Paris goes hand in hand with the patented hair colour formula of chemist Eugène Schueller, which from then on was the target of the French beauty brand's innovation and trend-setting. L'Oréal Professionnel Paris focuses above all on offering individual hair everything it needs for seasons, trends or its own taste with the help of a wide range of products. Whether trend colours or tints, hair treatments, shampoos and conditioners - L'Oréal Professionnel makes the makeover a unique highlight for individual hair types, whether for straight, frizzy or curly hair. Hair sprays and mousses provide more volume and precise styling and tame any hair. For over 30 years, the brand has already avoided animal testing for all its ingredients and also continues its responsible innovation by replacing all shampoo bottles with recycled and recyclable plastic. Paris is the capital of the arts, fashion and the avant-garde, and L'Oréal Professionel Paris brings this flair and a touch of Paris to the whole world. L'Oréal Professionel Paris is innovative, revolutionary, passionate - always driven by science, sustainability and the goal of providing bespoke beauty.