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American Crew was founded in 1994 by David Riccuglia, with a passion for creating products that suit men and work immediately.

The American Crew 3in1 Shampoo, Conditioner & Bodywash meets three grooming needs of the male body at once. Convenient for at home or on the go. American Crew also has a solution for proper beard and sensitive male skin care after shaving. With its amber-colored bottles, American Crew is characterized by a timeless and classic brand image.

Whether shampoos, care for the beard, care for the body, styling or hair dyes for gray hiding, the wide-ranging assortment of American Crew offers the optimal care product for every hair and beard type of men. Thanks to discoveries in advanced research, innovative solutions are created for the modern gentleman. This makes American Crew today the leading salon brand for men.