Olaplex Hair Care

Olaplex repairs damaged hair from the inside. Unlike other active ingredients, the original Olaplex ingredient does not work from the outside, but repairs hair from the inside out - by permanently bonding broken disulphide bridges in the hair.

Known as the "Invention", the ingredient Bis-Aminopropyl Diglycol Dimaleate enabled professionals to achieve new heights in colour and care. Hair was not only healthier, but also took on a completely different quality - blondes were brighter, brunettes more radiant and redheads more vibrant. In the meantime, there are also innovative products for at-home hair care.

Today, Olaplex is one of the largest independent hair care brands in the world, with over 100 worldwide patents. With a grassroots approach, the brand quickly became a global sensation and paved the way for a whole new category of hair care called "bond-building" -a new way of haircare.