49 shades, 5 color families, all enriched with rice milk and sugar, each shade further customized with additional natural ingredients!
A permanent color cream with an "appetizing" appearance and an inviting aroma. The perfect recipe for an irresistible color service: a feast for the senses, tempting textures and exceptional results. Glossy color, soft hair and comfort for your scalp.
We've replaced ammonia, PPD and resorcinol with rice milk, sugar and other natural ingredients.
- A color result that looks freshly done, even after a month!
- Genuine, unadulterated tones that hold up even at the beach
- Double shine
- Unmatched combability
- 100% gray coverage
- Lift of up to 3 levels
The secret of the formula?
The extra creamy activator!
Thanks to its texture, the service is pleasant and super gentle on the scalp.
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Ingredients
Aqua (Water), Cetearyl Alcohol, Ethanolamine, Laureth-3, Sodium Laureth Sulfate, Oleth-5 Phosphate, Caramel, Dioleyl Phosphate, Sodium Lauryl Sulfate, Toluene-2,5-Diamine Sulfate, Glyceryl Stearate Se, Limnanthes Alba (Meadowfoam) Seed Oil, Cera Alba (Beeswax), Sodium Sulfite, Edta, Erythorbic Acid, 4-Chlororesorcinol, P-Aminophenol, 2-Methylresorcinol, Parfum (Fragrance), 2-Amino-3-Hydroxypyridine, Bisabolol, M-Aminophenol, Sucrose, Oryza Sativa (Rice) Germ Extract, Hc Yellow No. 2, 2-Amino-6-Chloro-4-Nitrophenol, Dehydroxanthan Gum, Citric Acid, Sodium Benzoate
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Warnings and safety instructions
Pre-application allergy test:
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Patch test at least 48 hours before applying hair colour to avoid allergic reactions.
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Follow the manufacturer's instructions for the allergy test carefully.
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Minimise contact of hair dye with skin, especially the scalp, as much as possible. Wear gloves to avoid skin contact.
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Avoid direct contact with eyes. In case of contact, immediately flush eyes thoroughly with water and seek medical advice.
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Hair colouring products should be stored in a safe place to prevent accidental contact or swallowing.
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Do not use on damaged, irritated or sensitive hair, or if you have an injured scalp.
USE WARNINGS
Chemicals in hair colouring:
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Many hair colouring products contain ammonia, hydrogen peroxide and paraphenylenediamine (PPD). These substances can be irritating and may cause allergic reactions.
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If you are known to be allergic to any of these substances, you should avoid using this product.
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Please refer to the ingredient information for each product on our website
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Use the product in a well-ventilated area to avoid inhaling vapours.
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Hair colour is for external use only. If swallowed, seek medical advice immediately.
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Keep hair dye out of direct sunlight and high temperatures.
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Do not use after the expiry date, as the chemical composition may become unstable.
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If you experience any symptoms such as burning, redness or itching during application, stop application immediately and rinse thoroughly with water. If symptoms persist, consult a doctor.
ADDITIONAL NOTES
Pregnant and breastfeeding women:
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Some manufacturers advise pregnant and breastfeeding women to consult a doctor before using hair colour.
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Lightening products usually contain higher concentrations of peroxide, which can irritate the scalp more. Special care is advised.
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Any hair dye residue should be thoroughly removed from the skin to avoid irritation.
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Hair dye can react adversely with extensions, wigs or hair that has been chemically treated.
