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Kativa relies on THE miracle weapon for smooth, bouncy hair: keratin. Keratin makes hair soft and silky and gives it a beautiful shine for a healthy, well-groomed look. Kativa straightening lasts up to 12 weeks and gives you permanently straight hair. Gone are the days of time-consuming daily straightening at home or expensive straightening treatments at the salon. With Kativa, healthy, frizz-free, silky smooth hair can be achieved quickly and easily. Kativa Alisado Brasileño is an intensive smoothing treatment with hydrolyzed keratin and argan oil, rich in omega 3, omega 6, omega 9 and antioxidant vitamin E, without formaldehyde. It moisturizes, restructures and protects hair's splendor. The exclusive formula of glyoxylic and vegetable keratin, which penetrates the hair fiber through the action of heat, instantly straightens and moisturizes at the same time, for a lasting effect.