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ikoo is committed to create ergonomic, powerful and innovative products that help make everyday styling as comfortable and easy as possible. ikoo brushes are designed with a special bristle structure that detangles the hair effortlessly. They provide a relaxing scalp massage that stimulates the reflex zones in this body part, according to the findings of traditional Chinese medicine. They are ergonomically designed to fit perfectly in the hand of both right- and left-handed users. The innovative e-styler by ikoo smoothes the hair as it is combed and ensures a silky, shiny finish. The ceramic coated spikes can be adjusted to five temperature levels, which simultaneously eliminate frizz thanks to ionic technology. The ikoo e-styler is the most innovative straightening brush to date, an exclusive 21st century world premiere.